Publicity and Awareness Campaign of FHA

FHA decided to launch a PR Campaign considering the negative publicity circulated among the general public with the several incidents related with unauthorized lending institutions during the period of May 2020. Since these distorted publicity was adversely effecting to the business and reputation of FHA member companies which are Registered Finance Companies (RFCs) registered with the CBSL, FHA had to take immediate steps to educate the general public of the misconception created among the general public and to clearly distinguish difference between the RFCs and unauthorized institutions. Accordingly FHA council decided to make aware the membership of FHA and obtained the service of a media partner for a 6 months period. The first media roundtable was held on 15 July 2020 with the participation of journalists of selected media institutions. The respective media agency has published several news articles , press notices etc. during the period from July 2020 as per the information provided by the FHA.